Logo

Primary · on white or paperindustryos-lockup-navy.svg

Reversed · on navyindustryos-lockup-reversed.svg

Single colour navyOne-colour print, engraving, fax-grade documents.

On a warm fieldNavy single colour — the one case where the mark drops its brand colour, because a coloured mark on a coloured field never reads.

Mark · cyan on navyindustryos-mark-cyan.svg

Mark · on lightindustryos-mark-cyan.svg

The rule is simply: the mark is always the brand colour; the wordmark is white on dark grounds and navy on light ones. That covers every normal use, so only two lockups per brand are in daily circulation — -navy and -reversed. The single-colour files are kept for cases that cannot reproduce two colours: one-colour print, embroidery, laser etching, fax-grade documents, and busy photographic grounds.

Each module has its own mark in its own colour. The platform keeps its drawn wordmark — the one signature that earns custom artwork — and all three product wordmarks are set in Inter 800 proper case, outlined, on the shared grid. A fourth module is then a mark plus a name, not a new typeface.

Shown at equal height — the products share one cap height, one baseline and one mark box; the platform keeps its drawn proportions

Scale every lockup by height, never to a fixed width — a longer name makes a wider lockup, not smaller type.

Minefox#ff3f1a · fox mask

Safewall#f4700a · wall with signal arcs

Safecrete#ffcc00 · cure arcs over a core

minefox-mark-brand.svg

safewall-mark-brand.svg

safecrete-mark-brand.svg

On a product field Single-colour navy — the coloured mark never sits on its own colour.